Sunday, January 3, 2010

New Year, Afloat on a Boat: Reflections and Beyond


Happy New Year everyone! Celebrations moved like waves from east to west on Friday night as midnight joyously struck across the globe, welcoming in 2010. Warrior Within Designs felt the rock of our very own boat that moment. Aboard the Empress Yacht that eve, we and a party of 150-strong anchored an explosive five-hour long dance party on the San Francisco Bay. It was the perfect New Year celebration on the perfect party vessel. Amidst the triumphant cheers of our crew mates and friends, the countdown to 2010 began... and our most extraordinary reflections of this year passed came to surface.

2009 was a tremendous year of growth for Warrior Within Designs. Upon putting this entry together, we first brainstormed a list of memories to include. We were surprised by the length of this list because we realized, after seeing it all on paper, just how far we've come and just how much we've built from very little. What began as a genuine dream to start a clothing line years ago, led to more and more conversations on how to make that dream into a reality. After realizing that it was our destiny to carve our own path into the world of fashion, what followed shortly thereafter was the development of a solid business plan, carefully planned trips to LA's garment district, dozens of meetings, conference calls galore, the development of new and improved Onesie designs, three fashion shows, two trunk shows, several worldwide scientific Onesie experiments, Symbiosis, Burning Man, the start of a global Onesie Revolution, and alliances with a spectacular marketing team, mucisians, and community key players. Phew! And yes, we did manage to get our sleep in between, thankyouverymuch!

Above all, 2009 was a year of friendship and new chapters to explore. The creation of Warrior Within Designs became a turning point for those involved, offering a unique outlet for the next phase in our lives. Fashion creation, business, and friendship came hand-in-hand easily and from that point on, we created a whole new way of life for ourselves.

As we rewind into '09, we are reminded of those events that have impacted us as a company, moments in time that have shaped Warrior Within Designs into who she is today. We look back and remember our first-ever trunk show in Steamboat Springs, CO. A week of little sleep, hard work, and an overload of nerves resulting in a triumphant near sell-out for us at the Body Boutique. It was that same week we took in Jenny Noelle Kolb, our beloved lead seamstress extraordinaire, backbone, and lifelong friend, to whose passion, craftmanship, and artistry we are eternally grateful for. We remember the amazing fashion shows that introduced our Onesie creations on the runway - starting with the CCSF fashion show to the Abraxas Fashion Show, and ending with the Pink Party Breast Cancer Fundraiser in San Diego. We are reminded of our Never-Ending Trunk show series here in our home city of San Francisco, an event that is still going strong today with daily Onesie fittings at Le Factory. And how could we ever forget our famous Onesie experiments, which are now taking place on a global level? It is no doubt that, based on scientific research and cross-cultural studies, "Girls in Onesies have more fun" (photos and testimonials overwhelmingly support this theory). We also recall our first-ever festival vending experience at Symbiosis. Partnering up with Light-Records Gems & Jewelry that week made for a beat-heavy, dance-filled booth experience. 2009 was also the year of Burning Man. The Onesie sensation was in full effect on the playa that week as sisters from around the world sported the look with golden dust-filled pride and a fierceness beyond comprehension.
We have learned many lessons under the mentorship of veteran James Christopher and Savage Henry, to whom we thank for giving us some crucial advice during the crunch times. Finally, we recognize the important alliances we've made this year. We were introduced to Blooming Footprint under the direction of Katie Fox and Amy Kliever, to whom the Warrior Within "look and feel" was born. We cannot express enough our gratitude to our friends, Katie and Amy, for their dedication and belief in our company.

We look forward to yet another fantastic year.
And many, many more....

These were the events that shaped Warrior Within Designs in 2009. Looking back on it, we are amazed at how much we've accomplished...all in less than a year. We have learned many lessons and have so many reasons to be proud but above all, thankful. We are beyond thrilled to make our entrance into the new year and the forecast sure looks bright. Happy New Year, friends and stay tuned as we Roaaaarrrr into this new decade!

1 comment:

  1. Thanks for the shout out and honored to be a part of Warrior Within. May 2010 be the year of the Onesie!!

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